Electric Ireland First Class Rivals 2020
My most recent directorial project, easily one of my biggest challenges to date.
Henshaw Eyewear Main Promo
The goal was to make it look and feel like a TV ad, but with an internet ad budget. I’m very proud of this piece which I directed, shot and edited. This is one of a series of videos we put together from 2 shoot days and 3 locations.
Music Video - Paper Prophecies
Co-writtten, directed and edited.
One of a series of videos created for Tesco’s F&F range. Shoot was around 3 hours and featured 2 winners of Tesco’s Styling Sessions.
This is one of 30 videos we created that week. We had specific KPIs that we needed to reach in terms of new viewers, engagement and total views and surpassed all of them.
This is actually a second, improved draft because the first one had some time pressure and had to be completed with about 2 and half hours of editing. This version isn't too different but I cleaned up the audio and swapped around a few of the clips.
Walker & Hunt as part of their promotion for Black Friday
We made 2 videos for this, one short 15 second hype video, encompassing the style of the brand, and a longer showcase of the actual clothes themselves.
Shooting BTS for MoShoppa introducing their partnership with Mario Falcone
One of 3 videos created to announce this partnership, this one has been cropped to suit instagram’s ideal video dimensions. The client didn’t have too clear an objective of what they wanted to achieve with this set of videos but luckily trusted in my creative ability. The 3 videos took around 15 hours to edit in total, including amendments.
The Barbershop (GAA Edition)
Directed and edited by me, I really enjoyed working with a larger crew than usual. One of 4 videos produced for Electric Ireland, this was my favourite episode.
Leinster Rugby Christmas Ad
One of my favourite videos ever - Written, directed, shot and edited by myself.
The objective here was to create a sentimental, nostalgic Christmas ad for Energia. It entailed just one shoot day in 2 locations and only took 4-5 hours to edit. Pre-production was the key to this one, and I spent over 8 hours writing, shot-listing & storyboarding to turn the idea into a finished product.
KNEECAP - Electric Picnic 2019
One of the most fun things to produce are tense, dramatic trailers.
Work with ARC Cancer Support Centres
ARC Cancer support centres needed to create a video promo for their annual charity walk, where people from all across Dublin who have been affected by Cancer could come together and celebrate the lives of lost loved ones. The promo itself thereby had to be heartfelt and serious.
Longer version - more emphasis on clothes.
The plan for these videos was quite open so there was a lot for me to play around with creatively; Find a cool location , get some models to pose in the clothes and construct a video campaign around it.